Commerce that finally knows you — and respects the planet.
Amazon V2 is a reimagined shopping experience for households and small businesses: AI-curated selections, verified low-carbon shipping, and transparent pricing — without the noise of an endless marketplace.
For households
Busy families who value time, trust, and curated quality over infinite scroll.
For small businesses
SMBs that need reliable B2B supply with predictable pricing and clean logistics.
For conscious buyers
Customers who want low-carbon shipping and verified sustainability scores at checkout.
What changes in V2
V1 made everything available. V2 makes the right things effortless. We rebuilt the experience around curation, trust, and responsible AI.
AI Concierge
A personal shopping agent that learns your household and reorders before you run out.
Verified Sellers Only
No counterfeit risk. Every seller is vetted; every product carries a trust score.
Carbon-Smart Delivery
Choose low-carbon shipping windows. See the footprint before you buy.
Predictable Pricing
Flat membership replaces hidden fees. What you see is what you pay.
Join the V2 early access list.
Be among the first households and small businesses to try the new Amazon experience.
Request access →